OHA! Music x Voelkel
Ad Bikes

During the Reeperbahn Festival, we teamed up with Voelkel to convert our ad bikes into flyer and bottle deposit stations and parked them right on the Reeperbahn. The goal was to place a mobile flyer stand and high-impact advertising medium directly next to the target audience.

Inspired by one of the world's oldest mobile advertising tools – the flower bicycle (used by flower shops or hairdressers) – we designed our ad bike. The wheels were repurposed as additional advertising surfaces and illuminated at night.

Together with Voelkel, we created the alternative deposit system "Leer gut! Take it or leave it." If we're already taking up public space, we might as well do it sustainably.

Kunde

OHA! Music & Voelkel

Projekt

Buzz Bikes

Leistungen

Strategie, Kreation, Konzeption, Prototyping, Projektmanagement