Proper Twelve
Buzz Bus Tour

For Proper Twelve, we created a huge buzz in Berlin and Frankfurt in summer and winter with our mobile XXL advertising column, the Buzz Bus. Guests were first invited to a top location and then taken to a secret location – and the bus was parked right in the middle of the location. Here we set up a screening experience with delicious catering, a chill-out lounge area, and homemade bar elements. Our bus became the screen.

The result of this activation was not only an unmissable city trip with a top program, but also a reel with 1.5 million views – thanks to the brand owner. That's what we call an extension into social media.

Kunde

Proper Twelve

Projekt

Buzz Bus

Leistungen

Concept development, creation, experience design, spatial design, event tools, lighting and video installations, catering staff, sampling, project management, event technology